JUST ASKING
Do I have this right? Kim Kardashian and Kanye West are married, and they have a son named North. So his name is North West. And if, when he grows up, he has a little boy whom he names after himself, then Kim Kardashian's grandson will be North by North West.
The real marketing opportunity here is a fragrance, called just "North".... As in "North... by North West".
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