TRIVIUM

Have any of you seen the new TV ads featuring a nerdy young man who reports that has just scored a job at GE where he will be writing code to help trains run better?  Or the GE ad about the shaggy slouching new-born idea that sprouts peacock feathers when it is treated gently?  I do not know which Ad agency is responsible, but someone there is a genius.  The ads are pitch perfect.  Why on earth is GE advertising?  Who knows?  Maybe they are having trouble recruiting programmers.  Be that as it may, I feel an obligation to recognize real creativity wherever it pops up.