Coming Soon:

The following books by Robert Paul Wolff are available on Amazon.com as e-books: KANT'S THEORY OF MENTAL ACTIVITY, THE AUTONOMY OF REASON, UNDERSTANDING MARX, UNDERSTANDING RAWLS, THE POVERTY OF LIBERALISM, A LIFE IN THE ACADEMY, MONEYBAGS MUST BE SO LUCKY, AN INTRODUCTION TO THE USE OF FORMAL METHODS IN POLITICAL PHILOSOPHY.
Now Available: Volumes I, II, III, and IV of the Collected Published and Unpublished Papers.

NOW AVAILABLE ON YOUTUBE: LECTURES ON KANT'S CRITIQUE OF PURE REASON
LECTURE ONE: https://www.youtube.com/watch?v=d__In2PQS60
LECTURE TWO: https://www.youtube.com/watch?v=Al7O2puvdDA

ALSO AVAILABLE ON YOUTUBE: LECTURES ONE THROUGH TEN ON IDEOLOGICAL CRITIQUE



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Wednesday, December 16, 2015

TRIVIUM

Have any of you seen the new TV ads featuring a nerdy young man who reports that has just scored a job at GE where he will be writing code to help trains run better?  Or the GE ad about the shaggy slouching new-born idea that sprouts peacock feathers when it is treated gently?  I do not know which Ad agency is responsible, but someone there is a genius.  The ads are pitch perfect.  Why on earth is GE advertising?  Who knows?  Maybe they are having trouble recruiting programmers.  Be that as it may, I feel an obligation to recognize real creativity wherever it pops up.

1 comment:

Mitch said...

It's all about branding. GE has advertised for years, but these ads seemed designed to rebrand themselves as more hip new tech, less old school industrial.