Wednesday, December 16, 2015
TRIVIUM
Have any of you seen the new TV ads featuring a nerdy young man who reports that has just scored a job at GE where he will be writing code to help trains run better? Or the GE ad about the shaggy slouching new-born idea that sprouts peacock feathers when it is treated gently? I do not know which Ad agency is responsible, but someone there is a genius. The ads are pitch perfect. Why on earth is GE advertising? Who knows? Maybe they are having trouble recruiting programmers. Be that as it may, I feel an obligation to recognize real creativity wherever it pops up.
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1 comment:
It's all about branding. GE has advertised for years, but these ads seemed designed to rebrand themselves as more hip new tech, less old school industrial.
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